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Why Digital Marketing Matters More In Light Of The Pandemic
The COVID-19 worldwide pandemic has changed life as we know it. We have had to make numerous changes and adapt to these changes quickly.

As we get used to working from home, never leaving the house without our mask, and constantly sanitising our hands, and social distancing, more and more businesses have been forced to go online.

From Zoom meetings with colleagues, to online game nights with friends, and from online shopping to Netflix, the only constant in all the uncertainty brought on by the pandemic has been the internet.


This means that more people are using the internet and social media.
And more people online means a larger audience for you to tap into, to reach with your message - which means more potential customers.

As a business, taking advantage of the sudden increase is the most obvious thing to do in this situation, and use it to its full potential to grow your business' reach. Establishing your brand - in the digital space - will help you to stay relevant during the pandemic and even after things return to normal.
Expand digital borders
As your customer base has moved online, it's a great time to expand its reach by expanding your digital borders. As protective measures and social distancing are here to stay for the foreseeable future, consumers are looking for ways to access products and services either digitally or with reduced-contact. This shift of moving more and more towards e-commerce is likely to stick, as it is more efficient and less expensive. In the light of the pandemic, it is also safer for customers than shopping in physical stores.

By taking your business online you remain open, even when you are closed. Your customers will be able to look at what's on offer and place an order anytime of the day or night.

Potential customers who previously had no way of physically coming to you, are able to do business with you - online. If you have made the switch and took your business online, what's stopping you from getting customers further than your physical store?
Use digital marketing to stay connected to customers
and establish relationships with new ones


Regularly posting to social media, replying to customer queries, and providing updates on how your business is responding to COVID-19 are some of the ways you can maintain and strengthen your existing customer relationships.




But, at the same time, you will also be reaching a wider audience of potential customers. It really is in your best interest.

Building a relationship with your customers will give you insight into what they are looking for - potential pain points and how you can offer them solutions. Once you start meeting your customers' expectations, trust will be built. The result will be creating brand awareness and elevating your business' reputation in the digital marketplace.

Committing to a digital marketing strategy will help you in the current climate of COVID-19, and it will also set the stage for the future of your business.