This is a golden rule when it comes to SEO. The content you publish should make your site both valuable and fresh to those using it. Quality content created for your intended audience will help improve your site's authority and relevance
While crafting your content, it is also important to consider your keywords. Think about who your target audience is and what terms people are searching for
. There are also useful and free sites that you can use to do keyword research such as Google's Keyword tool.
Catchy titles, quality content, unique topics and relevant keywords are all aspects of good content that you should keep in mind for SEO purposes.
However, you should be aware of "keyword stuffing" as search engines can view this as "spam." Never sacrifice the readability of your content for the sake of keyword optimization. Your content should incorporate the relevant keywords but more importantly, it should be logical and easy to read.