In 2021 there are over 4.48 billion people using social media, with over 103 social media platforms that are ‘Suggested’ to users on a daily basis.

This, coupled with the rapid movement of technology over the last decade, means that content has changed drastically. No longer do you need an expensive video camera to produce top quality footage or good audio. You literally just need a phone.

Studies have shown that the average person watches roughly 7 hours of video content a week... And that’s not counting any of the other screen time that we bombard our eyes with… Furthermore, mobile users between the ages of 18-35 spend roughly 105 hours watching online videos per week.

This demand for video content means that there is a need for content creation. In fact, 87% of marketing professionals use VIDEO as a marketing tool. This influx of videos also means that there is way more competition than there ever has been before to reach people using this medium.

Take for example PewDiePie. This Swedish-born Youtuber with the number 1 gaming channel, has racked up a staggering 110 million subscribers since 2010, and is said to be the number 1 influencer on the platform - with over 5,2 million dollars of revenue predicted each year. This was done all through video.

It does have to be pointed out that there are many different types of video content. 50 years ago, kids looked forward to growing up to become a fire-fighter, but these days everyone wants to be a Youtube or TikTok star - not realising how much time they would have to dedicate to the craft to refine it and learn the ropes.

Some content takes longer to shoot or edit, and some content needs specialised equipment like 3D cameras, or underwater options. And then there is commercial level content like TV commercials and film - with entire teams dedicated to getting a single shot.

Even film has been drastically changed over the last 20 years, with the improvements of CGI, and VR set to take over the viewing experience in the next 5-10 years.

Younger generations are reaping the benefits of growing up during these exciting times, but are also susceptible to fall victim to these tools, binging on series and FAST films - wasting hours of time, not playing outside more, and unknowingly being more at risk of unseen health risks.

Children who consistently spend more than 4 hours per day watching TV are more likely to be overweight, which takes us back to our original question: Video is CHANGING, but do we need to change with it?

The answer is a very clear YES.

We need to balance our lifestyles to accommodate any change, excess of anything is bad. This old proverb is a guide for doing anything in moderation. It helps us to live a balanced life.

Now, you never thought this blog would become about healthy living did you?


Look after your health kids!

William Mulders - Co-Founder