This demand for video content means that there is a need for content creation. In fact, 87% of marketing professionals
use VIDEO as a marketing tool. This influx of videos also means that there is way more competition than there ever has been before to reach people using this medium.
Take for example PewDiePie
. This Swedish-born Youtuber with the number 1 gaming channel, has racked up a staggering 110 million subscribers since 2010, and is said to be the number 1 influencer on the platform - with over 5,2 million dollars of revenue predicted each year. This was done all through video.
It does have to be pointed out that there are many different types of video content. 50 years ago, kids looked forward to growing up to become a fire-fighter, but these days everyone wants to be a Youtube or TikTok star - not realising how much time they would have to dedicate to the craft to refine it and learn the ropes.