But then, disaster struck. Or did it?
Sagy’s app didn’t totally failed. Faced with a major decision, he could go back to Berlin. That would mean he’d have to start all over again from scratch. But a voice in his head whispered “Stay!” And he listened.
So he asked William to grab a beer with him. Although they hadn’t known each other for long, Sagy had already made up his mind: he and William would start a business together. Sagy would be the master of marketing and Will would be the creative videographer at the top of his game.
Did William say yes immediately? Nope.
But the 2 Fellas Media idea was planted. Once William warmed up to the idea (about two weeks later), the rest is history.
Sagy had a logo jokingly designed on Fiverr (best 6$ Sagy ever spent), and business cards printed. They were already known to make a mean team at this stage, so it was no surprise that brands like Bukhara Group and the Sugar Hotel partnered with them soon after. Their first employees followed, they got some flat peak caps made, and the rock-solid culture that 2 Fellas is known for started to develop.