Everywhere we go we are surrounded by letters, from street signs to social media, from packaging to instant messaging. All these places show us endless ways in which font can be used.
There is far more at play than aesthetics when it comes to choosing the right font. An often overlooked brand element, font is just as important as shape, colour, and layout. Font can dramatically impact your audiences' emotional response to your design or brand, and because of this, it is important to know which font reflects your intended tone of communication. This is known as font psychology.