At Two Fellas Media we are always pushing ourselves towards greatness. We are all passionate about developing our individual skills and skills we have as a team. Each individual team member has a specialised area of expertise, but that doesn't mean we're ever boxed into one job. We are always expanding our skillset, our mindset and we are up for (almost) anything!

That being said, each team member excels within their niche. We believe that shared knowledge is power, and because of this, the Expert Secrets Series was born. Here, our team members share their top tips to level up your game within their niche. From social media marketing to copywriting, from graphic design to videography, and from winning at a Two Fellas Media internship to running a successful team - we'll cover everything.


So get out your favorite pen and some paper, and get ready to learn from the best of the best!

Stop your reader in their tracks with a headline that grabs their attention.

Study some of the articles that you have clicked on in the past, and you'll notice that oftentimes, their headlines are what hook you into clicking on them.

Titles such as "What you really should understand about _ " or "5 things you need to know about ____" are a good starting point. Be creative.

Be open to constantly improve your writing. Ask a friend to read over it and give you their opinion on it if you have no-one else to turn to. Also, if you're writing with SEO in mind, you'll need to be aware of how the algorithms are constantly changing so that you can constantly be adapting, learning and improving your skillset.

Remember that the trait of a genius is to be able to take highly complex ideas and explain them in easier terms. Similarly, the readability of your writing improves when you take a more simple approach. Conversational tones are easier to understand than academic ones but obviously bear in mind your target audience too. You don't want to be too informal, as it may seem unprofessional.

Tools like Grammarly and the Hemmingway App are a great way to improve your writing.

Writing a press release for the opening night of an Art Gallery is going to look completely different from writing an opinion piece for a lifestyle blog. The audience is different, the calls to action will be different, and therefore your writing needs to be too. Be aware of who is going to read your writing, and what it needs to achieve. Do you want someone to do something? Are you simply writing to inform? Do you want them to be entertained?

Want to know more about graphic design to videography, and running a successful team? Keep an eye out for the next edition of our Expert Secrets Series!